Flavored Vodka?

The targeted audience for the Flavored Russian Vodka ad would be for people who can legally drink and want to try something new. When if first saw this ad it seemed like the two women are checking someone out. I think the type of magazine that this ad would be in would be a travel magazine because the Vodka is Russian. I do not think it's an effective ad because it doesn't make me want to run to BevMo and buy flavored Vodka. The ad would be more interesting if it had the different colored Vodka, because people like colors. The ad promotes lifestyles that are outgoing, fun, entertaining, and dangerous (in a good way). The ad implies that if people do not try new things, they will not know whether they like them or not.